When you think of marketing strategies, think of joining a
mastermind group. No doubt you've probably heard of Mastermind
groups, but maybe you aren't quite sure what they are, or if
joining one would be right for you. I can say without reservation
that participating in an effective mastermind group could have
a dramatic impact on you and your business. Imagine if you were
fortunate enough to attend a gathering where successful entre-
preneurs were freely and openly dispensing advice and wisdom.
Would you be inclined to give up a few hours each month to go?
I would hope so!
In Think and Grow Rich (a must read book), the author, Napoleon
Hill, tells us how Henry Ford overcame some big handicaps such
as poverty, illiteracy, and ignorance and became one of the
richest men in America. Hill notes that Mr. Ford's outstanding
achievements began after he started forming alliances with other
great businessmen. "People take on the nature and the habits and
the POWER OF THOUGHT of those with whom they associate in a
spirit of sympathy and harmony," says Hill. Many of the top
business leaders attribute their successes to their Mastermind
experience.
What is a Mastermind group? It can best be described as one part
board of directors and one part peer advisory group. A Mastermind
group is made up of like-minded individuals who come together
to contribute to each others' successes in a spirit of harmony
and partnership. The POWER of the Mastermind experience is that
it can lift your mind and vision to enable you to see things
that you otherwise could not, most likely because you are too
close to your business. Here's the real secret - great minds
don't always think alike! That's why the best leaders turn to
Mastermind groups. Just imagine sitting around a table with
successful people from many different fields and walks of life,
and having them freely, openly, and confidentially share what
they would do to grow your business.
For many entrepreneurs, it's easy to feel isolated and it's
difficult to find peers who understand your challenges and
issues. I have been fortunate enough to be part of a great local
Mastermind group and I can say unequivocally that they have
made me a better businessman. I have been enriched with ideas
and plans that might otherwise have taken me years to finally
figure out, if they would have occurred to me at all. Think of
your Mastermind group as your own personal dream team!
Finally, let's address the reasons why many people hesitate to
join, or form a Mastermind group - time and money. It might be
hard to envision dedicating the necessary time to meet with your
group, and there may be monthly fees that you don't want to take
on. However, I can assure you that you will benefit enormously
from the experience, both in terms of doing more business and
also working smarter.
For more information on Mastermind groups, please feel free to
contact me. Send an email to EZmktg4u@gmail.com.
Glenn Sojourner 2 years ago
I cannot figure out how anyone can ever compare a board of directors to a MasterMind Group. I see this a lot. In a publicly held company, the board is responsible to the stockholders. For a privately held company the focus is still on the company and not on each individual board member. You are more correct when you say peer advisory group.